Story by Frank James
Advanced Sales Techniques:
I learned the ultimate "sales
technique" when I was selling cars. I learned it from my brilliant boss,
who was a clever man.
Here is what he said: "If honesty fails
to sell a car, then tell an effective lie."
I know the games that salesmen play
to make a deal with you.
The best technique is called "a
turn." If we fail -- you and I -- to reach a deal about a car, then I
will "turn you" (introduce you) to "the owner's brother" who is giving
cars away.
The owner's brother is, of course,
another salesman, just like me, and he would say his name is Jesus, if I
told him to.
If Jesus fails to sell you, then he
turns you to the "boss" -- who is just another salesman and a
damned-good liar, too.
And if the boss can't sell you, then
he turns you to the "owner" -- who is just another salesman, not
the "owner," but a crook.
You are not a human being when you
are at a car lot; you are just a "duck upon the pond." Once you enter
the killing zone, you won't get out alive.
Salesmen plan to bury you for they are
decent people -- bury you in payments that will last 100 years.
Some person that you meet might say
that I am just a liar. Ignore that person, if you're smart, for
he is just a salesman. I'm the
owner's brother, and I'm giving cars away.
Technical information
The first and last salesmen split the profit or commission in a daisy
chain of turns. The others in the daisy chain get nothing.
It is called a daisy chain because the screwing doesn't
stop, unless you buy a car.
A "daisy chain of
turns" is called a "Take Over Method," or "T.O." for short.
If a salesmen fails to sell, then his "duck on the pond" is "taken over"
by another.
At a "T.O. dealership," the salesman
sells a car or makes a turn. If he fails to make a turn, then he
might as well pack his bags.
When two salesmen
split a deal, each gets "half a point." A salesman needs ten
points a month to keep his job and drive a car for free. If he
fails to get 10 points, then he, or she, is out of work. No one
rides for free.
Hurry Back to Read Part II,
Coming Here Next Week.
Advanced Sales Techniques:
I learned the ultimate "sales technique" when I was selling cars. I learned it from my brilliant boss, who was a clever man.
Here is what he said: "If honesty fails to sell a car, then tell an effective lie."
I know the games that salesmen play to make a deal with you.
The best technique is called "a turn." If we fail -- you and I -- to reach a deal about a car, then I will "turn you" (introduce you) to "the owner's brother" who is giving cars away.
The owner's brother is, of course, another salesman, just like me, and he would say his name is Jesus, if I told him to.
If Jesus fails to sell you, then he turns you to the "boss" -- who is just another salesman and a damned-good liar, too.
And if the boss can't sell you, then he turns you to the "owner" -- who is just another salesman, not the "owner," but a crook.
You are not a human being when you are at a car lot; you are just a "duck upon the pond." Once you enter the killing zone, you won't get out alive.
Salesmen plan to bury you for they are decent people -- bury you in payments that will last 100 years.
Some person that you meet might say that I am just a liar. Ignore that person, if you're smart, for he is just a salesman. I'm the owner's brother, and I'm giving cars away.
Technical information
The first and last salesmen split the profit or commission in a daisy chain of turns. The others in the daisy chain get nothing.
It is called a daisy chain because the screwing doesn't stop, unless you buy a car.
A "daisy chain of turns" is called a "Take Over Method," or "T.O." for short. If a salesmen fails to sell, then his "duck on the pond" is "taken over" by another.
At a "T.O. dealership," the salesman sells a car or makes a turn. If he fails to make a turn, then he might as well pack his bags.
When two salesmen split a deal, each gets "half a point." A salesman needs ten points a month to keep his job and drive a car for free. If he fails to get 10 points, then he, or she, is out of work. No one rides for free.
Hurry Back to Read Part II,
Coming Here Next Week.